The English Premier League says it has awarded exclusive rights to broadcast Free To Air (FTA) for the next three seasons to Econet Wireless Group.
The agreement comes into effect from August 2016 and “Econet, through its Kwese Sports platform, will make available one Saturday afternoon Premier League match live on a free-to-air basis each weekend of the season” the EPL said.
As part of the deal, the matches will be broadcast along with weekly preview and review shows, and will be available in 50 countries across the region.
Premier League Executive Chairman, Richard Scudamore, said “We are very pleased that Econet Media has chosen to invest in the package of free-to-air broadcasting rights that we have made available in sub-Saharan Africa”.
The announcement has been greeted with excitement on social media. Social media users have welcomed Kwesé TV as an alternative that can compete with MultiChoice’s DStv.
What a coup for Sir Strive Masiyiwa and Kwese TV for securing EL rights. Now he has the arrows to stand against Multichoice. Game on soon!
— L (@13halflives) March 20, 2016
Kwesé TV ~> Kwesé Sports! Pls include Nigeria in your plans. I hope we get a better service than that of Dstv @StriveMasiyiwa
— Cömrade FeMichael (@femichael19) March 20, 2016
— CitizensAlert (@TeamNGN) March 20, 2016
Kwese is built on Econet’s satellite communications business, Liquid Sat, which has already created a platform that will deliver Direct TV to the home (DTH), in all the countries of Sub-Saharan Africa.
Source: English Premier League