In a move to bolster his image and his music brand, Jamaican dancehall artist Lanmine has chosen a rather unusual manner, by adorning his face with multiple piercings.

The artist recently got 40 piercings on his face, and his manager Stasha of Stashment records has indicated that image is everything and it’s worth using shock-value to attract attention, according to Citizentv.

The decision has been met with mixed emotion by fans, with reports that some fans have chastised the artist for his piercings but Lanmine’s manager has stood behind him.

Stasha reportedly noted: “He [Lanmine] is a hardworking artiste and he just decided that 2016 will be the year for him to push the bar as it relates to his music and his image. In the business of entertainment image is an important factor because an artiste should not only stand out in the way he or she records his material but also in appearance.”

“All great musicians had a signature style Ray Charles is known for his dark glasses, Michael Jackson is known for his short pants and colourful jackets even athletes like Allen Iverson and Micheal Jordan had a distinctive look”.

The artist has said there have been a lot of positive comments from fans who approve of his new look.

Source: Citizentv