A segment aired on Moroccan state TV channel showing women how to cover bruises from domestic violence with make-up has raised the ire of the Moroccans and social media, strongly criticised for sanitising the abuse of women.

The clip was aired on Sabahiyat on Channel 2M last week. In the programmed a makeup artist is shown demonstrating how to hide the bruises of beating, on a woman whose face appears swollen.

At the end of the segment, the host of the show says, “We hope these beauty tips will help you carry on with your daily life”.

The clip was broadcast just two days before the International Day for the Elimination of Violence Against Women and it continues to cause a public outcry, with a petition calling on broadcasting authorities to take action against the channel.

Read:  International Day for the elimination of violence against women: “Orange the world”

In the petition, which has garnered close to 3,000 signatures (targeting 5,000) the campaigners say they are demanding urgent action against the channel.

“As Moroccan women and as feminist activists in Morocco, and in the name of all Moroccan people, we denounce the message of normalization with violence against women. We demand severe sanctions against this show, “Sabahiyat”, and the channel 2M, ” the petitions says.

“We encourage signatories to contact the High Authority of Audiovisual Communication (HACA), demanding they take action against 2M and Sabahiyat,” the statement adds.

The channel has since removed the offending clip from its website, and issued an apology on the issue but the video clip continues to elicit furious reactions at its tone deafness to violence against women.

“Do not cover domestic violence with makeup, condemn the aggressor! #ضرب_مها”

Violence against women and girls is still a global pandemic. Around the world, one in three women have experienced some form of violence, either sexual or physical violence. It is concerning to note that there is widespread consensus that domestic violence, sexual harassment and other acts of gender-based violence are unacceptable.

However, the acts of violence and abuse remain pervasive in Morocco and across the world. It is even more concerning when violence against women is normalised and desensitised.

Watch video clip