In December 1996 the United Nations General Assembly proclaimed 21 November as World Television Day to commemorate the first World Television Forum. It is now an annual event that celebrates the philosophy represented by TV and the strides TV has made to foster communication and globalisation in the world.
Apart from entertainment, the TV has also been a crucial tool in highlighting humanitarian crisis all over the world. From capturing images at the front of conflict to taking us behind the scenes where the world leaders make decisions on issues affecting the world, TV has been there to give us a glimpse of real time events.
The impact of TV over the years have been tremendous. However, there had been concerns that TV’s influence will dwindle with the rise of the internet and social media. Studies by various organisations have indicated that this is not the case. TV and Social media has become complementary tools in information dissemination.
The UN says the “television represents a symbol for communication and globalization in the contemporary world.”
People can currently create hashtags to have conversations on TV shows and provide additional information to the fans. More media organisations are engaging with their audience and even get show ideas from social media.
In 2015, nearly 55.3 million households in Africa had TVs, according to Statistica. The number is set to rise to 75 million by 2021. The number of pay TV subscribers in 2016 stood at 19.47 million.
With these numbers, the future of TV in the continent seems bright, as more companies try to integrate mobile strategies to take advantage of mobile penetration across African countries.