A rather bizarre initiative has been unveiled in New York, the world’s first ‘GuyFi’ launched by sex toy brand Hot Octopuss in Manhattan. The initiative has set tongues wagging online.

According to Hot Octopuss, the ‘GuyFi’ is a “male stress relief booth” and although the company does not explicitly state what “stress relief” entails, the implication points to masturbation.

In a statement, Hot Octopuss, who created “the world’s first ‘Guybrator’” says it has “been working hard to reduce the stigma around male sex toys as well as advocating the health benefits of masturbation”.

However, according to Mashable, Hot Octopuss has said “the brand is not actively encouraging people to masturbate in public as that is an illegal offence”.

With the GuyFi booth, Hot Octopuss says it intends “to take this habit out of the office and into a more suitable environment designed to give the busy Manhattan man the privacy, and the high-speed Internet connection, he deserves”.

The GuyFi booth has been criticised by some users online as “degrading” and “sexist” while others have hailed the initiative as progressive move.

Source: Hot Octopuss