First came Netflix then came Showmax and now enter iFlix. iFlix is a leading Internet TV service for emerging markets. The company, which offers users unlimited access to thousands of TV shows, movies and more; launched its service as the go to cheaper solution for Kenyans.
Paul Coogan, iflix Kenya Country Manager commented to the media in attendance: “We are incredibly excited to bring iflix’s world class service to Kenya. With the largest selection of the best TV shows and movies from all over the world iflix is primed to revolutionize the way we as Kenyans consume entertainment,” he continued. “What makes Iflix different to other Internet TV Service providers is the great and intimate appreciation that we have for our consumers. From our content mix to our focus on localization- our consumers and their needs are key.”
It was a battle of the brands as Showmax announced a merger with Multi-Choice’s digital satellite TV service; DStv on the same day. The competition proves that the Kenyan market is lucrative for this service. However, while benefitting consumers, the competition is tough for the brands. Consumers will have unlimited access to the world’s best TV shows, movies and more on every device they own. No credit card is required and no other obligations for only Kshs 260 per month for up to five devices. A much lower rate than Netflix’s Kshs 816 and Showmax Kshs 880 proving that the service caters to the average person.
In a country where piracy is rampant but internet speeds reported to be amongst the highest, it has been difficult to curb piracy, and turn Kenyans on to paid TV. For many you can get a full series for as little as Kshs 50 if you do not have constant internet access. However, with access to the internet and knowledge of where to look for popular shows and movies it costs nothing.
With these kinds of competitive prices the market may just see more and more Kenyans going straight and reforming their ways for the convenience and varied options of paid TV.