AKA signs seven figure deal as new brand ambassador of Reebok Classics

South African rapper AKA has officially joined Reebok as part of their global campaign alongside hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd. AKA announced the seven-figure ambassadorship on his social media pages and the deal is the first of its kind in Africa between the sport brand and an artist, aiming to empower and elevate talent.

“I have just signed a seven figure deal as the FACE of @reebokclassics AFRICA, the first deal of its kind. It’s a game changer.” AKA said.

Reebok Classics embodies the brand’s fitness heritage within the lifestyle market. The heritage of Reebok Classics prides itself on authenticity and the products created are based on this legacy. The brand, partners with real people that have worked hard to get where they are and intends to represent this ideal in the pursuit of their potential.

https://twitter.com/akaworldwide/status/900273803699265536

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This partnership offers a fresh new era for Reebok Classics, with a renewed and unpretentious style, uniquely embodied by the SupaMega himself. The lifestyle shoe brand is therefore making an investment shift from highly paid athlete ambassador-deals to local entertainment talent.

AKA Reebok Press Picture from Twitter

“At Reebok Classics, our goal is to celebrate the timeless.  The icons that live beyond the present.  Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family.  AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come. We believe that AKA is, and will remain, Forever Classics,” says PJ Morilly, Brand Director of Reebok South Africa.

Read: Proudly African: Start-up, Enda develops Kenya’s first running shoe

Reebok also joined forces with AKA’s company Beam Group. The holding group will take creative reign of innovative original elements of the campaigns and partnership, and resourcing ways through music and SupaMega’s creative gift to enhance the Reebok brand and elevate it to greater heights.

The Reebok Classics collection is available in selected stores nationwide and across Africa.