African identities

“Pink tax”: The reality of being an African female consumer
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African identities “Pink tax”: The reality of being an African female consumer

By now it is common knowledge that products marketed to women cost more. In some cases they cost multiple times more than the exact same products for men. This “pink tax” is imposed despite the fact that women are paid less than men. And in Africa, a lower level of quality seems to apply – as in the case of Proctor and Gamble’s Always sanitary products.