Social media

Nigerian brands capitalise on social media trend #keepthechangebae
Arts and Culture article comment count is: 0

Arts and Culture Nigerian brands capitalise on social media trend #keepthechangebae

Last week, Nigeria’s social media was alight with the hashtag #keepthechangebae which came after a date went awry. A young woman returned the money a guy spent during a date, and asked the man to keep the change. The man involved presumed that taking the woman on a date was an automatic ticket to a relationship. The disgruntled man called out the lady on Twitter in a crude tweet, and her response set social media on fire. Nigerian companies and brands were quick to capitalise on the trending story.

Social media and the future of African media
Politics and Society article comment count is: 0

Politics and Society Social media and the future of African media

The first edition of Social Media Week Lagos was held in 2013, making Nigeria the first African country to host the week-long event. Because Lagos is the commercial centre of the most populous African country, and with a population that is quickly embracing social media as part of its culture, it was the logical choice to host such an event. Since 2013, Social Media Week Lagos has focused on the role that technology plays in people’s lives.

Meet Jake: The darling of social media
Lifestyle article comment count is: 0

Lifestyle Meet Jake: The darling of social media

Eureka! We found the origin of the pensive looking African boy meme. If you have been searching and wondering about the origin of the famous meme of a young African boy seated at a desk, with a pensive look on his face, frantically writing on a piece of paper, your search is finally over. The boy’s name is Jake. The picture is currently amongst one of the continent’s most famous and widely shared memes and it was taken by Carlos Cortes, an award winning photographer and shared by Ghanaian artist, Solomon Adufah.