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Nigerian brands capitalise on social media trend #keepthechangebae
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Sport, Arts and Culture Nigerian brands capitalise on social media trend #keepthechangebae

Last week, Nigeria’s social media was alight with the hashtag #keepthechangebae which came after a date went awry. A young woman returned the money a guy spent during a date, and asked the man to keep the change. The man involved presumed that taking the woman on a date was an automatic ticket to a relationship. The disgruntled man called out the lady on Twitter in a crude tweet, and her response set social media on fire. Nigerian companies and brands were quick to capitalise on the trending story.