Posts tagged racism


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White wash trend continues with Nivea Natural Fairness Ad

Nivea’s TV and billboard adverts for their ‘natural fairness’ moisturiser has caused outrage for pushing the white wash agenda in a market struggling to ban skin bleaching products. The advert is being broadcast in Nigeria, Ghana, Cameroon and Senegal. It’s surprising that brands which were previously more inclusive and celebrated ethnic diversity are now cynically tapping into the same insecurity that boosts skin-bleaching sales in emerging markets.